Black Hat SEO vs. White Hat SEO Explained
When it comes to SEO strategy, there are two schools of thought. White-hat SEO is dedicated to quality and user experience, while black-hat SEO tries every trick in the book to fool Google.
The goal of every good content marketing strategy is to attract visitors to your website, build authority for your online brand, and help your site to climb the Google rankings organically.
Unfortunately, there are still black hat SEO service providers out there trying to game the system – and when things go wrong, your website could disappear from the face of Google for a very long time.
Google has a set of quality and ethical guidelines that are well-known in the content marketing industry.
Black Hat SEO – The Best Way To Ruin Your Brand
Over the years, each Google update has raised the quality bar and found new ways of rooting out websites that produce poor-quality content and employ black hat tactics.
Some of these cheap tricks include:
- Keyword stuffing, or cramming as many keywords as possible into the content.
- Link farming is done by setting up a few websites that only link to each other’s content – and you can bet their content is really bad!
- Hidden text – this is done by hiding text from website users while search engines can still read it. Google punishes this tactic relentlessly.
- Blog spam, or leaving random messages in the comments section of popular blogs that link back to another site.
These tactics may boost a site’s search engine rankings in the short term – until Google notices what they are up to. After that, it’s game-over.
White hat SEO tactics put your audience first – and build your brand
Instead of taking a huge risk that will only short-term gains at best while you court long-term disasters, why not invest in quality content that your audience will love?
Combine that with an awesome website design that attracts users and gets them excited about your product, and you’ve got yourself a winning combination.
White hat SEO services do what every good online marketer should do. They strive to create readable, useful, and generally awesome content.
White hat SEO includes the following:
- Articles full of useful information that solve your audience’s problems
- Quotes and videos that make them smile
- Breaking news and analysis that gets them excited
So, here’s the take-home message: white hat SEO services like original, audience-crafted content will always win over black-hat tricks in the long run.
Your website will gain a bigger audience, you’ll earn credibility for your brand, and best of all…you won’t get banned by Google and have your site de-indexed and removed from Google index.
You may read more about white hat vs black hat SEO practices from Google support site.
Choosing The Right SEO Agency
Finding the best SEO company in Singapore can be challenging for companies that are new to online marketing. When you choose your agency, keep our pointers about the white hat strategy in mind as you compare different options. Most importantly, you’ll want to avoid these red flags:
* Instant results – this is a textbook black hat sales pitch. SEO takes time and delivers long-term results.
* An agency with clients you’ve never heard of – if you can’t verify their references, you can’t trust them
* A communication style that clashes with yours
You may contact SEO Singapore Services if you want an SEO agency that deploys white-hat SEO. This company is all about quality content, patient strategy, and building a great online brand for their customers. You may just find your future SEO partner in them.