An analytical study between Google affiliate network and Commission Junction

An analytical study between Google affiliate network and Commission Junction

Commission Junction now known as CJ affiliate by Conversant and Google affiliate Network both are advertising and marketing company. CJ formerly known as DoubleClick Performics is now owned by Conversant Inc. whereas the latter was owned by Google. Google declared its retirement on 31st July 2013 and launching Google AdSense network thereafter. Looking at both…

How Google Adwords Phrase Match Keywords Are Beneficial?

How Google Adwords Phrase Match Keywords Are Beneficial?

What is Google Adwords? Google Adwords is an effective advertisement service, which allows advertisers to post ads online which appear in a separate part in search results when a user inputs a specific keyword/phrase which is relevant to the advertisement in one way or other. Searches, which are capable of triggering such advertisements, can be…

Grab More Customers with Advanced Conversion Rate Optimization

Grab More Customers with Advanced Conversion Rate Optimization

The online or website marketing strategies are mainly based on the inbound marketing practices. Inbound marketing practices focus on the use the many techniques to fetch the online visitors to the websites. The Conversion Rates are the important part of the practice, which revolves round converting the visitors into customers and helps in boosting the…

Tips for Developing Content Marketing Strategy

Tips for Developing Content Marketing Strategy

Content marketing is all about helping one’s respective customers or prospects to find easy success. It also includes a good marketing strategy with the help of proper and effective content. The information thus to be spread can be in many forms like books, infographics, question and answers kind of articles and much more. The main…

Google Adwords Comparison Ads

Google Adwords Comparison Ads

Google had introduced a new feature few year ago in Adwords named Google Adwords Comparison Ads which allows the users to compare multiple and relevant offers in an easier manner. It is designed to help the advertisers to reach out to the people who are most interest in the products and services offered by the…

Tips To Improve Google Adwords Keyword’s Quality Score

Tips To Improve Google Adwords Keyword’s Quality Score

Google Adword’s Quality Score is calculated on the scale of 1 to 10 for each keyword and it is also seen as the rough estimate of the quality of ads and the consequent landing page. What is a Good Quality Score? A Quality Score in between 5 and 6 is now considered as the average…

Essential Tips for Making Your Site More Searchable

Essential Tips for Making Your Site More Searchable

Anyone will want his website to be listed on the major search engines. A site owner will also want his website to have more traffic. Search engines use crawlers which make paths across the internet looking for new web pages which are not already indexed. New web site owners may benefit from crawlers. If your…

Benefits of using keyword insertion ads in Google AdWords

Benefits of using keyword insertion ads in Google AdWords

Most of the online business owners are moving towards Google AdWords to promote their website/blogs, because we all know that AdWords is the best platform to get most relevant customers quickly and in quantity. Google has introduced an advanced feature into this system that dynamically updates the ad texts to include the keywords that matches…

Tricks to Direct Local Traffic to Your Website

Tricks to Direct Local Traffic to Your Website

For any business, whether it is big or small, online presence is a must these days. It boosts the customer base and creates a reputation. This helps a small business exist in a highly competitive market. Creating an efficient website is mandatory for this. But if no one visits the page, what purpose is it…

How to Schedule Report in Adwords

How to Schedule Report in Adwords

In Google Adwords the reports are the specific performance data of advertisement in the form of table, which is essentially customized by the user along with the parameters of columns, segments and filters depending upon his interests. These reports are an interpretation of the advertisement performance laced in an intelligently defined statistics table. Advantages of…

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