The History of Search Media

The History of Search Media

In 1990:

Archie, the first search engine created by Alan Emtage, a student at McGill University in Montreal.

In 1991:

The year of Birth of the Internet, Tim Berners-Lee launched his invention the World Wide Web.


In 1993:

There are 600+ websites online and more than 10 Million internet users. Aliweb launched this year which allowed users to submit the locations of index files on their sites.

Wanderer, The first web crawler to measure the size of the web. Created by Matthew Gray

In 1994:

WebCrawler, First search engine to index full web pages and allow searchers to search with any word.

Lycos launched in 1994, The search engine and web portal.

history of search

In 1995:

Yahoo, launched using a web directory, not a full text index.

AltaVista Launched to introduced a multi-threaded crawler that could cover many more web pages.

Excite, search engine and web portal launched.

In 1996:

There are 650K+ websites online and more than 74 Million internet users.

Inktomi Founded, Search technology was used by HotBot and MSN Search.

Alexa Founded, Alexa Rank was born in 1996.

In 1997:

Search Engine Optimization, SEO terminology first used by John Audette and Bruce Clay.

Yandex Launched, Currently Russia’s largest search engine.

Ask Jeeves, Founded by Garrett Gruener and David Warthen.

In 1998:

Google, Lanuched by Sergey Brin and Larry Page and PageRank was born.

DMOZ, An open directory project was launched and purchased by Netscape.

Pay Per Click, Bill Gross developed the original PPC model.

MSN Search, Launched using Inktomi’s search technology.

Most search engines moved to off-page criteria for their ranking algorithms.

In 1999:

SES Conference, First Search Engine Strategies conference created by Danny Sullivan.

There are 2.2 million+ websites online and more than 279 Million internet users.

In 2000:

Yahoo began using Google for search technology, but switched to its own technology in 2004.

Baidu, China’s largest search engine launched.

PubCon, First event held in London.

Google introduced Google Toolbar and Matt Cutts joined the Google team in 2000.

Adwords launched, This is Google’s advertising product and main source of revenue. Google’s advertising revenue totaled $28 billion in 2010.

In 2001:

The Reign of Google begins.

The Exodus, Users abandoned other search engines such as HotBot, AltaVista and Excite in record numbers.

In 2002:

Froogle, Google announced the launch of Froogle, a product search engine.

Yahoo, acquired inktomi for $235 Million and offered to buy Google for $3 billion.

In 2003:

Now There are 38 Million+ websites online and more than 782 Million internet users.

Blogger and WordPress, Blogging became popular and was utilized for SEO.

Google Florida Update, The new algorithm was context based. After this update, it was emphasized that quality of content and HTML code were the most important factors for rankings on a search engine.

In 2004:

SEOmoz, Founded by Rand Fishkin, first a blog, SEOmoz grew to become one of the largest providers of SEO Tools.

Google Local, Google introduced Google Local to offer relevant neighborhood business listings, maps and directions.

In 2005:

Google introduced personalized search, Google announced that hyperlinks with rel=”nofollow” would not influence the link targets PageRank.

Google acquired Urchin software and launched Google Analytics.

Live Search, MSN rebranded as “Live” search.

Yahoo lanuched Yahoo! SiteExplorer.

In 2006:

Google Webmaster, Google launched Google Webmaster, Google along with MSN and Yahoo, announced joint support for sitemap protocol.

YouTube, Google purchased YouTube for $1.65 bilion, which later became the second largest search engine.

In 2007:

Google launched Google product Search. Google began campaign against paid links that transfer PageRank.

Google introduced a “universal Search” system that blended listings from its news, video, images, local and book search engines along with crawling web pages.

SMX, First Search Marketing EXpo in 2007.

In 2008:

Cuil.Com, Search engine created by ex-Googlers was launched and later shut down in 2010.

In 2009:

Bing, Windows Live Search was rebranded and became Bing.

Google Launched Google Caffeine.

Incorporated Twitter data into search results

New Canonical Tag, Supported by all three major search engines.

In 2010:

Now There are 240 Million + websites online and more than 2 Billion internet users.

Facebook launched Open graph API, which included the new “Like” button.

Yahoo and Microsoft partnered to use Bing search technology.

In 2011:

Google kicked social search Google+ into high gear with its +1 button, similar to Facebook’s “Like” button. In 2011, 25% of bonuses may be based on the success or failure of Google’s social efforts.

Google Panda Update, Google’s algorithm update devalued content farms like and others.

The Search Media Continued……

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