Pay Per Click (PPC) and SEO both help you to bring traffic to your website. The only difference is PPC brings you traffic easily (and costs more) and SEO brings you traffic slowly but is organic. You pay search engines to post your ads (that link to your website) in PPC while you work on your posts and website to make your site rank better in search engine results in SEO.
So, the question is do search engines rank your websites higher in the search results if you pay them? The answer to this question is –NO! No, search engines do not care whether you are doing PPC campaigns or not while ranking your site organically in the SERPs. That said, there is no direct co-relation between PPC and SEO. However, PPC does help you in doing better SEO.
So, how does PPC help in doing better SEO?
PPC is a great way to drive traffic to your website in a very short time. No doubt when people see you on the first pages of the search engine pages (even though as ads) they are more likely to click on them. And if you provide exactly the services they want, they are more likely to share it making your website more popular. So, if you can provide the most satisfactory services to your customers, your PPC campaign can help you rank better in SERPs by making your website more popular.
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PPC is a campaign that tells you exactly what worked and what didn’t. It is a very calculated approach that brings traffic to your website. The keyword research, the traffic it received, the competition it has overall and many more things are done by a PPC campaign. So, if you participate for a campaign, you know what is going on in the market; which keywords bring the most traffic for you, which has the most competition, which keywords has the most potentiality and which keywords make most conversion. And to create SEO friendly articles, the most important thing you need are those specific keywords. If you use those optimally, you are sure to make the best SEO friendly posts every single time.
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Page Structure and Meta keywords:
There are different factors that affect the ranking of a particular website in search engines. The most important of them are Page structure of the website and Meta Keywords used in the posts. PPC tools like Wordstream help you to extract the exact HTML titles, header and metatags to create a fully optimized hierarchical website helping you to create a fully SEO friendly website. This tool also tells which post needs to be linked with which one and what anchor test to use.
Also, the Meta keywords that are being bid on the PPC campaigns can tell you which metatags are most competitive and demanded. This way you can use them on your posts which automatically make your posts more SEO friendly.
PPC does not directly help to do better SEO. However, if the data available through PPC campaigns can be used optimally, the best SEO posts can be created with ease. The correct use of the data available through any PPC helps us to do better SEO.