It does not really matter today if the focus is of sales or it is of marketing because the main idea is of the increment of the conversion of the customers. Even the strategy that is being utilized currently for making them many customers at present is less important than the resources that are being invested for the conversion of the currently existing customers and the old customers.
The old technique of the measurement of the conversion of the customers was done for the calculation of the percentage of the visitors really purchased. The buying customers of the ones that are actually visit the store regularly and consider of buying from your store. The conversion of this type can be increased through the breaking down of the various that are present for the purchase of a product.
All the customers that are old and existed previously might be a very valuable sales source. They already possess the knowledge of the business and used to be interested in buying of the services of the products from your business. Therefore, the persuading of them for buying goods are products from you once again is not that difficult at all. With the help of the new leads in sales both the expense as well as the time is possessed by you in searching of the customers from the scratch.
If a very good record is being kept by you, the habits of buying of them is not unknown. But if there is no system of storage of information that is present within the organization, setting how old one is absolutely vital for the retaining of the purchasing behavior of the future customers and attracting the court customers back into the business. It is very important that investigation is done on the reason behind the stopping of the customers to buy the products. Is very important that you know why the customers that were so loyal to you one day have left you. Therefore, a connection must be set up with the old customers before indulging into sales with them once again for the second time.
Many suggest that the old customers must be contacted every now and then to be able to maintain a good contact with them and they must be asked of the manner in which the things are going with them. Actually, the reason mainly present behind this is asking the main question of why they are actually not dealing with you. This will help you get an insight into the drawbacks or the demerits that your organization has which would have been very difficult to find out otherwise.
This also helps in having a knowledge of whether a customer that used to buy products or services earlier has now left due to the shortage of money or not. Therefore, in this manner there will be the chance of them getting the help. For instance flexible terms of credit might be offered in which in turn might actually bring the customer back to buying once again.
Besides, there might be anger or dissatisfaction related to the services or goods that they have received in the past that led them to leave. Therefore, in this manner it will be easier to make it evident that there have been musicians in the policies of the consumer service, which might attract them once again to your company.