Social Media Sites become a major approach for the advertisement of various brands and companies. About 900 million users are now available on Facebook and 350 million users paying an average of 8 hours everyday on Facebook approximately. I am expressing these stats as we need to know how much this social media sites capture the market and interest of people, Facebook have the potential to serve to a broad margin of crowd. Don’t you think that Facebook marketing can take a bigger responsibility for advertisement of business services and products. But every strategy has some pitfall that must be avoid in order to create a successful story of brand marketing.
Here are some points for which we have to fight against:
Utilize Facebook Tools for Promotion
Getting the same thing again and again may frustrate sometimes. And something unique would result to attract the interests of visitors a lot. It is natural phenomenon and same thing has to apply in marketing. Facebook offers a number of tools of marketing such as polls, questions, videos so why not take full advantage of them? Use them as powerful tool for the marketing purpose and fascinate the users to interact with you on Facebook. Especially images are best way to promote your deals.
Company Page Information:
Visitors are always looking for popularity of the brands and attracts on how much efficiently you are making things clears in your advertisements that may be your offers, promotional deals and others. Potential visitors may looks for your business information such as service line-up, deals, timings, contact details, addresses and much more related to your business and services. So it is must to take care of these elements and provide them clearly i.e. never left them blank. Otherwise it may resulted into lose of visitors forever.
Stop Over posting:
Like Google, Facebook also hates spamming. It may be understand as less give more. Set criteria to post at least once a day but not more than 3 times a day. Along with quality does matter, the content you post is always awesome as well as suited to the visitors also. The content must be able to engage the visitors and responding to their queries and comments continuously. This reveals your followers that you consider them. Keep in mind to tag the people you are responding to them for their content.
Communicate with Your Customers
Just sharing news is not the solution of the problem and not enough to create business on Facebook. You have to make an interactive session with your customers share you news, ask for opinions, give response by commenting, discuss the problems of customers are some of the task that must be perform as it assumes to give customers value.