The online or website marketing strategies are mainly based on the inbound marketing practices. Inbound marketing practices focus on the use the many techniques to fetch the online visitors to the websites. The Conversion Rates are the important part of the practice, which revolves round converting the visitors into customers and helps in boosting the sales. The Conversion rate optimization deals with all the aspects of optimization including the contents both text and image, various buttons, layout etc to derive maximum scope of conversion.
Top 5 Tips of Conversion Rate Optimization
Use of Appropriate Headlines
The Headline and other sub-headlines are the most prominent part of the text present on the website. It is the headline, which decides whether it will engage the audience, or they would move over to other websites. The string of words present in a ‘Headline’ has the ability to engage, create interest, and conveys the value of the products or services given by a particular website. The headline should be given the first preference by the content writers for retaining the visitors on the website. Headlines often make the difference between the money in the pocket of website owners or another opportunity lost at sea.
Smooth Website Design
The websites should possess smooth design, simple navigation system and minimum load time factor. A great website is one that creates a story backed by a smooth path, which guides the ready in tune with objectives of the website creators. The homepage should be designed in such a way that it starts at certain point and flows linking the different web pages in suitable order. Such websites help driving home the business efficiently by simplifying their viewing and decision making at the same time.
Connect with customers in Meaningful manner
The products description and other details should be displayed and written in such a manner that it makes decision making of the customers easier and simple. In order to boost the conversion rates it is necessary to place the content in a relatable way. Content should possess a conversational tone with the idea of presenting a story where all the elements are left open in front of audience. The transparency, friendliness and personality of the content would seamlessly work in your favour.
Value the Visitor’s Time
While converting a visitor into a customer do not engage in asking for too much information. If a visitor has to fill in too many forms or give too much about himself, he would turn sceptical and certainly would move away. A visitor simply wishes to get converted as fast as possible, just ease up the process.
Videos are great at promoting the products by giving out the basic points in short duration. Short videos should be added to the web pages to make it quicker for the customers to analyse the products. Video content should consist of targeted keywords and represent the product in an optimum way.