Google Updates: Matt Cutts Declare Further Penguin Update

Be aware spammers of Google’s warning. In the coming months, the anti-spam Penguin updates can make fluctuation in the spammer’s activities and the trailer was already shown by the Google in the first update.

At SES San Francisco conference, Matt Cutts answered the questions about the new Penguin Updates and specifies some facts that Google consider to fight against spamming and clear about the preparations of next Google Penguin updates is going under process. That Penguin Update is developed to chase the websites that spam Google.


 Let’s have a tour in the depth of the story about the Google Updates.

In the recent years, in order to make target the low quality content of web pages Panda Update launched by Google and each updates works for better strategies and  generates some different outcomes from the past. In accordance to Search Engine Land, the past from now was named as Updatequake for the Panda Updates and Matt Cutts also added that the rest of the Panda updates are monthly but the changes are minor to be noticed(the last Panda Update was in July 2012 and i.e. Panda 3.9).

Now its place has taken by latest Penguin Updates and Matt Cutts also said that as the Penguin update is new so it requires some adjustments and also gives much bigger Jolts to the webmasters it hits.  In a comment from Matt Cutts at Search Engine Roundtable:

I was giving context on the fact that lots of people were asking me when the next Penguin update would happen, as if they expected Penguin updates to happen on a monthly basis and as if Penguin would only involve data refreshes.

If you remember, in the early days of Panda, it took several months for us to iterate on the algorithm, and the Panda impact tended to be somewhat larger (e.g. the April 2011 update incorporated new signals like sites that users block). Later on, the Panda updates had less impact over time as we stabilized the signals/algorithm and Panda moved closer to near-monthly updates.

Likewise, we’re still in the early stages of Penguin where the engineers are incorporating new signals and iterating to improve the algorithm. Because of that, expect that the next few Penguin updates will take longer, incorporate additional signals, and as a result will have more noticeable impact. It’s not the case that people should just expect data refreshes for Penguin quite yet.

How to achieve SEO technique after Penguin Update?

In the last Cutts warns Webmasters and SEOs to keep themselves from spamming as the upcoming Penguin updates are more jarring and jolting. Well till now Penguin Update creates a magic in May this year. Hope that this upcoming updates from Google will make benefits for your site.

Please share you experience with Google’s Updates Penguin or Panda by comments here.

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