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There are several ways in which Old Customers can help generate Sales. Some of them are mentioned below:

Ring a bell that you exist and you still care for them:

Many of the business companies after finding new customer eventually tend to forget the old trusted customers. Now that’s a very bad thing a company can do; because Old customers is what has made the company successful. So, always try to remind your Old Customers you exist and you still care the same way you did in the previous days. If possible, show them that they are one of the most valuable assets. People tend to use more product and services if they have good relationship with the company people. If you can build trust and relationship, you have automatically increased your sales.

Must Read : Top 5 Optimization Tips For Google Shopping

Providing them enticing offers and discounts:

With new customers, there is always one problem; if you have new enticing offers and discounts to provide, they don’t believe that your products are authentic and sales does not go that well. But with old customers, the case is just opposite.  They believe in you and your products and the offers and discounts that come with them. So, if you have a lot of sales to do, old customers should be involved without a second thought.

Encouraging them to invite new customers:

A company may itself find difficult to introduce to the new customers even if they provide very nourishing services. Now Old customers can do that with ease and to a great extent, as well. Old customers know you very well and can tell about your products to the new customers in a detailed and trusty way. After all, a customer can understand better from another customer about product and services. So, old customers have the ability to magnetize new customers and increase your sales.

Must Read : How Brands Are Preparing For 2013 – Further SEO Steps?

Involving them in Reviews/advertisements:

When reviews are written or advertisements are done involving the people who actually have used the products for a certain time, people tend to believe more. Plus, you can know where you stand, where your products have reached, and what you are in the eyes of customers if they write reviews (know that Older Customer can write a better review than any other person because they know you from the root). With this, your services can become more credible and trustworthy automatically resulting in increased sales..

Launching New Products through them:

Launching new products can always help in generating more sales. But that is only possible if someone believes that new products can live up to the expectations. But if a company has old customers, launching new products is never a problem. Moreover, they can themselves introduce products to the market, if they are somehow made the part of the product (if possible).

Must Read : Pinterest Can Be Fruitful For E-Commerce Website

Companies should never forget the value of the Old customers (they are the ones who trust you most and they are the ones who you have strongest relationship with). Companies can take a lot of help from the Old customers to make their products more credible, trustworthy and lucrative.

The videos can be posted on different platforms like YouTube (the most popular one), posting on facebook ( if you have a fan page), sending links to e-mail IDs and Television, too. Following are the ways to analyze your video performance in each platform.

YouTube Video Marketing:

What I will suggest you is always try to post each of your marketing videos on YouTube because it is the best platform to share videos. You can analyze a lot of things about your video on YouTube:

• Number of views/likes/dislikes/shares: You can easily know how good your video has been performing by looking at these stats. If there a lot of likes, then you are good to go ahead. If there are a lot of dislikes, then it’s time to look out for alternatives and change the way you are creating videos.
• Comments: Comments are the best way to analyze how your video has been doing. Try to read every comment (if possible), and think about the trueness. Check if what people are asking is possible or not. Even possible, reply to their comments and ask about other things as well.
• Demographic Stats: With this function, you can know people of which country are most appealed by your products. You can know which country to focus more and which can be neglected. This can be a great way to analyze your video performance demography wise.
• Monitor Viewer Drop Off : This feature  lets you know where your viewers stop watching your video, where they watch multiple times and where they watch  continuously. If they watch the starting of the video multiple times, then you have a great introduction. If they switch directly to the middle of the video, after watching the intro, then your intro is boring and possibly horrible. And if they do not watch the video at all after watching the intro, then it’s time to take serious consideration about the video. This is a great feature which helps to analyze your video performance.
• Fluctuation in subscribers: If there is a huge increase in subscribers, then your videos are doing great. Just keep on going. If the number of subscriber is not increasing at all (or perhaps decreasing even), then it’s the time to make new consideration for the videos you post.

Must Read : How To Create Catchy Video For Good Marketing?

Facebook Video Marketing:

Facebook can be another great platform to measure your video marketing performance. You can ask the user to do three different things:

• If they do not like the topic at all, they can scroll down and do not watch anything. This means people are really not interested in this topic you have shared. If the interaction with the video is too low. Then it’s the time to change the things you are dealing with.
• If they like the video, they can click on the like button. This means they watched your video and they liked it. You are good to go. ( But liking the video, does not mean they watched it, but it’s just an assumption)
• If they loved the video, then they will definitely share it. From this, you can infer that people have loved your idea and your creation is worth a share. You are great to go ahead!
• And if people do not like your video at all, they can comment (which you can for)what they didn’t like about the video and what they liked in particular. This way, you can have a lot of feedback about your video and analyze it’s performance easily.
• Other thing that you can do after posting a video is you can ask a question about the video (face book has “ask a question” feature which you probably knew already). This is another great way to analyze your video performance.

Must Read : World of YouTube Video Ads are Growing More Than TV Ads

This way Facebook can be a great platform to analyze your marketing performance. Though, you will not get 100% support (or may be not even 50%), but you will have a rough idea what’s your video is like.

E-mail Video Marketing:

E-mail can be another great way to analyze your video marketing performance. You can directly ask for the compliments on the video to your subscribers. Or you can ask to tick out a few questions to know who your video did. Off course, not all the people will participate. But it certainly will give you a rough idea what your video was like!

These are few most popular ways of Analyzing marketing video performances, which I usually follow. What is it you like the most?

Please comment below and share with us!

Follow the following tips to improve Mobile Website Visibility-

1.     Submit your mobile website to Search Engines’ Databases:

Make sure to submit your website to the Search engines’ databases. This is the most important part after designing the website. If you don’t do it, search engines will never reach you and neither will the customers. People should know that you EXIST!

 2.     Don’t forget to interlink your actual site and mobile site:

People might only know your regular URL not mobile URL. So, people may visit your regular site instead of the mobile website from a mobile. In some of the websites, if the URL is entered from a mobile device, then it is automatically redirected to the mobile website. But if your site does not fall under that category, make sure that every page of your regular site has the mobile site’s link (clearly visible) and vice versa. This way if people are visiting your mobile site from mobile and they need to look for something else (more information perhaps), then they can easily switch to the regular site. This also helps search engines make your both sites visible.

Must Read : Top 5 Tips For Effective Mobile SEO

 3.     Social media- don’t forget it EVER :

People use social media most of the time with the help of their mobile (because it’s comparatively easier). So, always make sure that you share link your links on Facebook and Twitter, post informative videos on YouTube and send links to their e-mail. People use it all the time and it is more likely that your mobile website will be then visited by a lot of people. In a sense, it becomes more visible to the audience.

 4.     Research Search Keywords:

Whenever people search something on search engines with a mobile, they generally look for smaller keywords (typing from mobile can be irritating). Therefore, make the title of your posts based on these keywords (you will have to do research on that) . If your keywords match, your website will likely be more visible.

Must Read : Tips To Create Mobile Version of Website

 5.     Be-friend search engine crawlers:

If search engines will crawl your website more often, it will be more visible in search engines. Make sure you do the following :

• Update content frequently but always stabilize the quality.
• Have back links from relevant sites.
• Never ever copy articles. Whatever you write should be your own original content and should not exist anywhere on the web.

 6.     Don’t use burdensome content:  In a mobile website, always make sure the content is simple and to the point. Don’t try to make long paragraphs just to make a single statement. Also, don’t try to post videos and high quality images. This increases the size of the page and takes time to load which can be annoying for the visitors. Also, light-content pages are more likely to get ranked on the top searches in search engines.

 7.     Placement of your phone number:

Whenever a person visits your mobile website and likes your services and wants contact you, but can’t see a phone number and forgets later, then that’s going to be really bad for you. Make sure people can call you immediately if they want to. So, post your phone number in every page and try to post where people can see it easily.

Must Read : 7 Steps to Optimize a Blog for Mobile Devices

 8.     Design:

A design of a mobile website plays a prominent role in its visibility. Make sure the website is not confusing and overwhelming. Just post what is very important ( Don’t forget if people need more information, they can visit your normal website.). Try to make it simple yet very informative. That way, it will be visible in search engines, too.

Conclusion: It is generally not a good thing to have two separate websites for two different devices. So, to avoid that, you can use responsive themes for your website. That way, you will not need to have separate websites for each kind of device; it will suffice with a single website. Somehow, if you have problems with that, you can always try these tips to make your mobile website as popular as the regular one. 

Do you want to do the same for your visitors of international countries? Then google’s hreflang annotation is the one you should try out, which, by the way, is supported both by Google and Yandex.

What is this Hreflang ?

Whenever a client from different country lands on the homepage, it automatically redirects the clients to a different page, which is specifically made for the people of that specific place. Let us see how this works.

Recommended : How to Improve the Protocol of Search Visibility?

Let us say, there is a website mywebsite.com in India

www.mywebsite.com/en-us – For the English speakers of US
www.mywebsite.com/en-au- For the English Speakers of Australia
www.mywebsite.com/    -         This is default homepage for the users of the whole other countries. It shows the users to select a country
www.mywebsite.com/en-lk – For the people of Sri Lanka. Suppose the website is also very useful for the people of Sri Lanka ( and they are frequent visitors) besides Indian people, then you will not want the people of Sri Lanka to select their country instead of directly redirecting them to the specific home page.
So, to handle these pages accordingly, following should be inserted into your HTML code precisely!

As you can see, at the end of each URL, the location is mentioned. For eg: it is sl for Sri Lanka, us for USA, au for Australia and so on. These URLs are for those specific countries. Whenever it recognizes the location of the visitor, the specific URL is passed over and the visitor is automatically redirected.

Recommended : How Google’s Merchant Quality Score Affects Ecommerce Websites?

What if you don’t want to redirect the homepage (or any other page) and want to keep the content same language for all the people throughout the world?

Well, that isn’t a problem either. The x-default attribute is what comes in handy this time. If a page is tagged with hreflang=default, the Google commands the same page for international to be displayed. Be it USA, Australia or Sri Lanka, the page is going to be same for all of them.

Why hreflang annotation is amazing?

Whenever a visitor lands on your website, the visitor loves it when he/she gets to read the content in his/her local language (except for few people who strictly prefer English, even if that is not their first language, which is again not a problem, because they can easily choose the language from language options.) This can make your one a visitor a regular one.

Vine is a mobile application that allows its user to create a video of length no more than 6 seconds. Twitter currently owns Vine. Vine only runs on iOS gadgets only. However, twitter is trying to bring the app to other platforms as well.

Vine is becoming popular every day. Reason?

It can be used for a lot of purposes like fun, expressing emotions, showing creativity, capturing moments and for branding.  Yes! You heard it right. For branding, too! In fact, Vine is a must for branding nowadays. Why?

Read the following 7 reasons to know why your brand should be on vine.

1. Most popular application:

Did you know On April 9, 2013, Vine became the number one most downloaded free app within the apple store. It might not be the most popular application every single day, but it will not lose its popularity at least for a couple of years from now. With so many people using this application, it is most possible that your brand getting noticed by a lot of people. The more people know about your brand the more chances are of its success. Don’t you think it’s time to put your brand on Vine?

2. The length of videos:

The length of videos created with Vine is only 6 seconds. So, whenever you make a video on Vine, you will not have to worry about people not seeing your videos till the end or people missing stuffs in the middle. You will be able to show what you are trying to, to your audience, entirely. They won’t miss anything. Just make sure that your video includes all the stuffs you want to show. This is another very solid reason why your brand should be on vine.

3. Emotions:

With so many things you do in branding and business, how many is it that you can remember demand solid emotional talent for what you do? You probably won’t remember more than two. Thankfully, Vine is one of them. Every single thing matters in Vine; be it the audio, the video or the emotions you show. If you believe your emotions are going to help even a bit (they should because you love your brand, don’t you?), then it’s the time you put your brand on Vine.

4. Time Saver:

Suppose you are in a conference. You meet some special people and you want to show them what your brand is about. But because of lack of material availability (which happens all the time), all you have got is your mobile and your video. Since these people do not have much time, you cannot take a lot of time explaining stuffs, neither can you ask for their e-mail IDs and send long proposals (which they most probably won’t even care to check) But you can ask those people 6 seconds of their life, which I am sure they won’t deny ever. Then the rest is all in your creativity.

5. Very Affordable:

To create a video with vine, you don’t need Cameraman, light-man, director, producer and bunch of other essential people. All you need is Creative you! There may be cases when you need any of these folks, but with a 6 seconds’ video what are they going to charge? So, every video you create with Vine is very affordable. Branding gets affordable with Vine; another very crucial reason why your brand should be on Vine.

6. Spreads Quickly:

One great thing about videos created with Vine is that they cannot be directly saved. The only option is to share through social networking sites or delete it. Because of that, even if you want to hide your video inside the closet, you can’t. With so many people in social media these days, if your video has really got the factor, it will spread like an air-borne disease. This is another very good reason why your brand should be on vine.

7. Know how powerful your video is:

A free analytics reports provider Simple measured has developed an analytics tool that measures three things:

• Which fine app users are interacting with your video
• Your brand’s top influencers
• How your network engagement on Vine compares with engagement on Vine other social platforms. 

That’s it! With all three data you can easily know how effective your video has been and what capacity has it got! If it wasn’t that good at all, then it’s time to create another video. Another very strong reason, why your brand should be on vine; it tells you how effective your branding has been!

Final Words: Vine has got a lot of powerful features that can take your brand to height. But one simple thing rules Vine: creativity. Without creativity, Vine has got nothing. So, before you put your brand on Vine, be sure to be Creative.

Search engines need to know that the websites (that are searchable in their database) have whether updated any content recently or not. So, to do that Search engines have special programs that inspect newly added content to a website. Such programs are known as Crawlers.

Why are Crawlers important?

Without Crawlers, your recently updated content can never be submitted to search engines and probably never be visited by anyone. Crawlers are what make your content indexed to Search Engine’s database.

How social media plays an important role in prioritizing the websites for crawling?

Before starting, it is important to know that Google has not officially stated that they use social media in deciding which URL to crawl first. But Bing has stated it officially and takes social media as one of the prominent factor in deciding which URL to crawl first.  But some experts (SEO consultants and social media analysts) believe Google does it, too. Especially, after Google plus was founded, it’s more likely that Google also uses social media to some extent for crawling.

Be it Google or Bing or any other search engine company, every one of them wants to index the best materials/resources in their first couple of results.

Why shouldn’t they? It is their central function; to provide the users with the BEST. So, for that, the search engines first need to be sure of what they are posting as BEST really is BEST.

Gone are the days when social media like Facebook and Twitter were just there to share tweets/updates and add friends/followers. The social media has drastically changed over the years. With almost 90% over the internet users enmeshed, social media easily know what’s HOT among the people and what the current trend in the market is!

That’s exactly what search engines are looking for! They want to know what people prefer most and what is best in the market, so as to accordingly list them in their search results.

How it works?

Whenever a URL is shared in a social media, usually search engines look for two things:

1.  How active is the person who has shared the URL: If the person posts links, updates status or shares tweets once in a year, then the chances are the person does not know about the trends going on in the market. Whereas, a regular updater, who shares links daily and spends a lot of time in the social networks is assumed to know a lot about what’s going on. So, the links of the person who is more active are more likely to be prioritized than that of the person who is not.
2. How active are the people he’s linked to: This is another thing that search engines seriously consider while prioritizing the URLs shared by a person. If the person who shares the URLs is active, but his social circles that actually get to see the URLs are not active at all, then there is no use of shared URLs. Also, other thing that matters is how popular the other people in his circle are. The more popular the people in his circle, the more chance are of being URL a popular one. It makes easy for the search engines to take a decision while listing the results.

Apart from these two, some people even debate that the person who is sharing the URL, if uses the search engines more, the chances of his shared URLs being prioritized are more.  (Facebook has Bing as a search engine and Google+ has Google)  But this theory seems too illogical to be considered as true.

Facts to keep in mind while dealing how to improve the protocol of search visibility

Search engines are often steered with watchful ranking protocols and known to practice only those technologies that hunt for the innumerable elements of selected web page, including the content of the page, page esteem and their organization too. In short they leave no space to escape. Lack of any traits or the emergence of excess pervasiveness of others trait have a direct effect on your page ranking. Search engine visibility guides you towards the element of those sites that hold great significance towards enormous engines and ultimately helps you place your website to meet the criteria of any particular search engine.

Further search engine visibility aids you to acquiesce, explore and boost your page with the search engine directories and other internet search engines.

How search engine visibility holds importance?

If you follow all tantrums of search engine visibility than there are number of things you would be able to accomplish:

a) It acts like search engines as after following the advised steps you can push your site to explore maximum pages to your site.

b) It makes a rule file for you who is followed by search engines, builds a sitemap for other search engine to follow and finally succumbing the same to the leading search engines that too with a slight movement of your finger.

c) You could be in a position to get admittance from above 500 popular search engines and will also educate yourself about the locally submission and the tools of marketing that are available online.

d) It will help you in choosing germane keywords for every page and it may vary due to the content in it and will also guide you about the popular keywords there.

e) It educates you about the major quarter century guidelines that are being followed by the renowned search engines for revising your website for ranking. It exhibits the issues if any and also provides perfect resolution to refrain the mistakes.

f) Evaluating ravages that are followed by answers with a report that includes the popularity of link, checking of the list where your page has earned its position, Google rank, rank of the competitors and the keyword status.

Search engine visibility suggest the ideal step for regular revising of keywords, sitemaps, meta content, robot txt files and submission. If you are looking for the best results than you have to abide with the set of rules blindly that is designed by it.

Yahoo maintains the quality

Yahoo Bing ad network believes in emphasizing only to those premium websites that could deliver great returns. Whoever publisher applies her and if get accepted than also he can only practice Yahoo Bing Ads after the process of verification and manual review has been submitted of that particular website. Google AdSense has a mass appeal and almost all publishers and websites are a part of it. Whatever process Adsense follows but maintaining quality is a tough job here as the entry is too easy here and using websites does not demand any permission here. It mostly results in AdSense acquiring low eminence websites. It is completely opposite in the Yahoo/ Bing ad as the entry is only after due permission. People are expecting that they may witness the same benefit in Google AdSense too.

Recommended : How to Increase Your Adsense Earnings in Natural Way

Fast approach

Google AdSense restricts the direct communication of the customer support service with the publishers of all level. Publishers that are big enough to announce their success can only communicate with their customer support or those who maintain their accounts. The case is totally reversed in Yahoo/Bing ad networks. You could gain proper attention and may get a tailored ad made for your site. In case if you are a big shot than the ad will be more modified.

Limitation

Yahoo/Bing ad network also possess few limitation. It is restricted to text ads even having the hybrid formats and the list ad topics appears as one unit. Google had spread its arm to distant world and here you could offer rich ads designed with image ads, rich media ads, video ads and many more. Google is associated with another ad network team to supply this diversified range of ads. It is expected that Yahoo will surely come up with the solution of this problem.

Recommended : Yahoo! Bing Network Contextual Ads program Enroll Now

Appeal

Google AdSense has great traffic but it poses only single application with single site review. When the application for AdSense account is made and approved you are free to put your AdSense Ads to the approved sites of Google ads. For yahoo you need permission every time and these results in low popularity of this ad sense.

Though the list of discrimination between Google AdSense and Yahoo/Bing Ad network is too big but these are the major differences that are increasing the gap between the protocols of both. Both of them are good in their own way.

Various discounts can also be revealed through it and these days all important invitations are conducted through it. Now come the grand news! Now you can even present a gift to your friends through Facebook Gifts. Though Facebook Gift is not applicable to all part of the world and are only restricted to US or few other developed countries.

Steps involved in sending Facebook Gifts to your facebook friends

1) Firstly you need to visit your friends profile and then click to the right hand Facebook gift icon.

2) Secondly you could choose among the huge list of the Facebook gifts that are available there. The stream lined list of gifts will surely have something that will attract you to gift your friend or something that matches your requirement for any particular situation.

Recommended : Facebook Rolls Out Voice Calling Features

3) Selection of the greeting cards for the situation is the next step that you can do with the Facebook gift. Cards have always remained an important part of gifts and had marked high while revealing the feeling. From the available preference you could choose the one that will match the situation perfectly.

4) Your own words are the mirror of your emotions and the next step is that you could add some personal message to the gift that will only be visible to you and to the one whom you want to see it. Though a small but a sweet way to express your emotion with Facebook Gifts

Recommended : Facebook Auto Play Video Ads Are Coming!

5) Finally ensure whether the Facebook gift has been delivered to your friend or not by checking the wall of your friend. Now the final step is the mode of payment. You can pay by using any of your cards- debit or credit, but always remember to maintain your privacy while using them for online shopping.

Still any questions!

What you can gift?

Though it is tough to guide anyone about the best possible gift they could give to their beloved ones but still the common and popular ones are chocolates, a good coffee mug, cookies, flowers or some seasonal cards.You can send all of them through Facebook Gifts

Are they free?

In today’s world nothing comes free so as these gifts but generally the purpose fulfilled by them is priceless. It gives you immediate solution if your friend is angry or if you have missed his/her birthday. And i must say that Facebook Gifts have the best price in market.

But as the saying goes gifts cannot be measured in terms of money and hence you can gift what you want rather than seeing what is free or what is not.

Conclusion

Slowly world is concluding that they still have many doors unopened in the field of Facebook. I am sure that everyone will fall in love with Facebook Gifts introduced by Social Networking Giant Facebook. Find out more information on Facebook Gifts 

It’s very difficult to clear confusion or dissatisfaction of an online customer because your online store is virtual and not physical. There is no dedicated salesman or manager who takes care of these issues. You may have a support team, but it’s virtual as well. Basically, client satisfaction of an ecommerce store depends on quality and pricing of products, user-friendly quality of the online store, safe and secure payment options and delivery of products in time. In one word, it is the service quality that makes all the difference.

Setting up an ecommerce website in India has become really easy these days. There are companies providing ecommerce solutions along with shopping cart software with hundreds of features inside. There are organizations in India offering payment gateways for ecommerce platforms to protect financial data of the online store customers, making online shopping safe and secure. Still the logistic support for ecommerce is a big question here. Here is a list of shipping companies, which provide services for ecommerce stores in India.

BLUE DART: BLUE DART is most trusted and leader in logistic service provider in India. BLUE DART has developed several API’s that support your online business. These tools enable you track real time waybill details and status, details of delivered, undelivered and redirected shipments.

Aramex: Aramex ecommerce shipping solutions are widely used by Indian ecommerce store owners. With latest technology, aramex shipping solution delivers products at the doorstep of your online customers. Aramex offers both local and global shipping services for ecommerce web stores.

Chhotu: Chhotu logistics solution ensures on time delivery of products for ecommerce shopping sites. Chhotu is very popular among ecommerce store owners in India as the company provides uninterrupted services between online sellers and online buyers.

DHL: DHL provides world’s best shipping and logistics solutions. DHL offers system setup, integration, modification, customization and support for ecommerce solutions. The brand is highly used by corporate giants.

FedEx: FedEx is the name we can rely on with eyes closed. FedEx provides two different solutions for ecommerce. “FedEx Web Services” is an API developed platform to integrate other software applications with FedEx. FedEx has another logistic solution called “Customized Solution” for companies looking for customized logistic solutions.

DTDC: DTDC is one of the favorite shipping service providers in India. DTDC is compatible with any ecommerce solution. DTDC provides full service for e-shopping. Integrate DTDC with your e-store and get the preference of delivery of your products in time. DTDC ecommerce shipping solution includes tracking of packages, customized report of shipments, sending of multiple packages with the same waybill, bar code system generated waybill for your site and many more.

GATI: GATI logistic solution is preferred by Indian ecommerce merchants. GATI has 17 e-hub centers nationwide providing “24×7” service throughout the year. GATI covers 653 districts in India and products are delivered in time even in the remote places. GATI supply chain solution also offers “Cash on Delivery” facility for online customers.

There are other shipping and logistics companies in India providing services for ecommerce stores. Above companies are most reliable and highly recommended brands for product delivery on time. Your online store can deliver satisfaction to your online customers by selecting an excellent shipping solution.

Nilmoni Basak is the CEO of iQeCommerce. He loves to write about ecommerce shopping and software related issues and likes to share his experiences with other web enthusiasts.