Facebook is the biggest social networking website where millions of people interact with each other around the world. As you know that social networking website is the part of SEO so Facebook can be used for both personal and business use. In March, 2012 the Digital Marketer newsletter did analysis on this topic. They found that one out of every thirteen people on the planet is Facebook users.
Facebook is really good for business activity as it carry Ads and Facebook pages to promote particular brand. There is no big difference between personal and business Facebook account. If you are creating business account than be professional and keep your personal activities away from your account.to set up a business account you will also need to create an Ad and Facebook page where Facebook will ask you to enter your login information or the option to select “I do not have a Facebook account”. At that point all you need to do is enter your business email address and date of birth.
There are few steps below which clearly specify how to create business account on Facebook:
- Create business account or Facebook business page where choose your needy category (local business, Artist or brand, company/organisation/institution, entertainment, product and cause of community). This ordering helps you in more relevant searches and gives you relevant info.
- In your profile complete the basic information like upload photo and about info. Upload your organisation or brand photo. It is a kind of logo which is your business icon and represents your business beautifully. In about section write about your company or organisation. Describe about your product and services in 2-3 sentences. If you have any website than don’t forget it to put.
- If you created Facebook business page than invite people to follow your and services or else add more and more people to your friend list to increase traffic to your company.
- Apart from profile picture don’t forget to add on cover photo. It briefly tells about your business in a picture which has a dimension of 851X315.
There are few points which you should keep in mind while creating business account and Facebook page.
Creating business page on Facebook also has few benefits as I told you above that it is a part of SEO. Have a look below:
- Business Networking – Facebook can benefit to business account more than personal account. It create huge business network which increases traffic to your business.
- Lead Generation – Facebook is a great lead generation tool for Facebook users as today Facebook is in more demand most of the people like to spend their time over internet and have Facebook account. Via Facebook customer can easily contact to the owner of company which is difficult publically.
- Client Relationship – Facebook built a huge network which helps in building good relationship with clients.
- Drive Traffic – It is not different. As I told you above that it is biggest social networking website than obviously it drives more traffic but you should know how to use your account effectively.
These are few benefits which you can get through Facebook business account. So if have any business then make a Facebook page or account.