What is Adwords broad match modifier?
Adwords broad match modifier is a unique and new targeting feature that lets you create keywords that
- Helps you reach more people than using phrase match.
- Helps you have more control than broad match
How to use Adwords Broad match modifier?
Using Adwords Broad match modifier is very easy. Here are few steps.
In broad match keywords, just put ‘+’ after each keyword, make sure you do not use space between the ‘+’ sign and the modified word. But use space between two different words.
computer +mouse ( No space between ‘+’ and the modified keyword but space between the two words. This is the correct way)
Computer + mouse ( uses spaces between the ‘+’ sign and the modified keyword)
Computer+mouse ( No space at all)
Computer+ mouse ( Space between the modified keyword and ‘+’ sign, but no space)
These keywords are listed in the search results of the customer along with the close variants. Close variants include the acronyms, misspellings, plural/singular forms, -ing form ( do and doing). Thus, your ads are displayed even if your customers make slight changes in their searchings.
Why should you use Adwords Broad match modifier?
Here are a few reasons why you should use Adwords Broad match modifier:
1. To increase traffic:
As already mentioned, this tool helps you reach more people than phrase match. There are more keywords specified in this tool which automatically attract people with different choices but have a similar interest for a particular product. That is, these people search the same things differently. Reaching more audience can help more clicks and conversions. Even though there are not many conversions, more people can know about your brand, helping you in increasing your brand awareness. This is definitely a win-win situation for you and your brand.
2. To find more relevant keywords:
Adwords broad match modifier is all about making your ad campaign broader. It helps you set the keywords that people might possibly think while searching for your products. Also, you can also look at the reports that tell you which particular keywords did people use and then visited your website and made a conversion. If you know the keywords, you can use them optimally in various ad campaigns. This can help you bring more traffic even if you are spending very less money.
3. It is a fully controlled system:
Another great thing about broad match modifier (as already mentioned) is that, it lets you have a lot of control over it. Not only you can chose your keywords, but also implement negative keywords. The negative keywords are those keywords which whenever are searched for, your site is not displayed in the results. This helps you prevent inviting non-potential and un interested customers. That is, the people who enter your site are the ones who are interested in your products.
The modified keywords should be added very accurately and carefully. If they are not relevant to your product, then you are going to have a big loss. In contrast, if you use them wisely, you will not only have a lot of traffic and conversion but also brand awareness.